Pantone Color 2025: comfort & elegance

Colour trends play an important role in product development. Every year, the Pantone Color Institute chooses a colour of the year that sets the direction for upcoming design trends. For the year 2025, the choice fell on the brown shade "Mocha Mousse", Pantone 17-1230. This colour serves as inspiration for numerous industries, from fashion to interior design to food and beverage. The choice of the colour of the year reflects social trends and aesthetic preferences, which are reflected in the products and packaging. We show you how you can use the Pantone Color of the Year as flavourings, in beverages and food.

The warm, earthy brown shade of Mocha Mousse gives a feeling of comfort and sensory warmth. This shade replaces the soft peach shade "Peach Fuzz" from 2024.

Laurie Pressman, Executive Director of the Pantone Color Institute, describes Mocha Mousse as a colour that reflects "our longing for everyday pleasures and a touch of luxury." She adds that the colour is "sophisticated and lush, but at the same time unpretentious and classic."

"Inspired by our desire for small pleasures in everyday life, PANTONE 17-1230 Mocha Mousse is an expression of mindful indulgence. PANTONE 17-1230 Mocha Mousse is refined and lush, yet simple and classic, expanding our color spectrum of browns from humble and down-to-earth to upbeat and luxurious. With subtle elegance and earthy sophistication, PANTONE 17-1230 Mocha Mousse exudes a discreet, graceful touch of glamour."
Leatrice Eiseman, Executive Director Pantone Color Institute

Mocha Mousse is versatile and can serve as a standalone colour as well as a base for different colour palettes. The colour is reminiscent of the sensual pleasures of chocolate, coffee and cocoa, which makes it particularly attractive to consumers looking for peace and emotional closeness in a hectic world. In the food and beverage industry, Mocha Mousse has numerous applications. The colour is associated with the "brown" palette of flavours, which give sweets or hot drinks in particular that certain extra. 

 
AUSTRIA JUICE offers a variety of products in which mocha mousse sets the tone as a flavour or as a drink. Here is just a small selection:

1. Flavours: 
In the area of flavours, AUSTRIA JUICE has different "brown" notes in its portfolio and can use them specifically for beverages or sweets such as biscuits or chocolates, depending on customer and taste preferences. These include compounded flavours such as chocolate, caramel, honey, coffee, toffee or butterscotch, which give each product its individual touch.

2. Beverages:

• Syrups for coffee creations:
  Delicious toppings with flavours such as chai, hazelnut, vanilla-cinnamon and caramel sweeten the enjoyment of trendy coffee drinks.
  
  
• Energy drinks:
  The energy kick with a toffee note offers a unique combination.
  
  
• Cold Brew Coffee:
  The chilled, trendy version of the classic coffee comes in a rich brown tone and can be deliciously spiced up with a variety of fruity flavors such as mango, strawberry and peach.

3. Food: 
The colour Mocha Mousse with its warm and noble look makes chocolates and pralines stand out big. The brown tone also stands for small moments of pleasure. Biscuits, for example, can be refined with a variety of flavours that thematically reflect the Pantone Color of the Year. 

• Chocolates and pralines: 
  This is how you always stay on trend. The brown shade is ideal for pastries or confectionery with hazelnut, chocolate or caramel flavouring.
  
• Biscuits & hard caramels: 
  With flavours such as chocolate, caramel, toffee, roasted hazelnuts or almonds, products such as biscuits, muffins or cakes are very much in vogue. 
  The AUSTRIA JUICE experts can tailor these and many other product ideas to optimally reflect the 2025 colour trend and ensure the success of your product.
  

Every year: A colour that shapes the world

The Pantone Color of the Year is determined through a comprehensive analysis process. With its color trends, Pantone is considered a trendsetter in a wide variety of industries, such as art, fashion, design, lifestyle and technology. The selected color is intended to reflect current global developments and capture the spirit of the times.

A look at the Pantone colours of recent years shows how the colour trends have developed and which social currents they reflect. 2024: Peachfuzz was a soft peach shade that represents optimism and renewal. 2023: Viva Magenta symbolizes the values of energy and joie de vivre as a strong, pulsating red. 2022: Very Peri was a dynamic blue-violet that encourages creativity and innovation.

These colors each have their own stories and meanings, which are reflected in design trends and consumer preferences. Mocha Mousse fits seamlessly into this range, bringing a new dimension of warmth, comfort and subtle elegance to the colour palette.

Conclusion

The annually selected colour trend serves as inspiration for numerous industries, from fashion to interior design to the food and beverage industry. The Pantone Color of the Year 2025, Mocha Mousse, reflects social trends and current international developments.  The warm and elegant shade of brown offers a wealth of opportunities for product developers in the food and beverage industry. Its earthy elegance and associations with sensual pleasures make it an ideal choice for products with brown notes, such as chocolate, coffee or caramel.